In the summer of 2014, I worked with Worldwise (SmartyKat and Petlinks) one of the worlds biggest producers of cat and dog toys, to come up with new ideas for cat toys. It was a fun and challenging project, very different from what I had been working with earlier.
The string flinger was one of many concepts I developed, and the one that Worldwise wanted to develop more. It is a fun an innovative cat toy that is designed to satisfy the cat's need for exercise and hunt. The string is flung out from one side and pulled in on the other, mimmicing a mouse tail. Its shape is designed as a funnel, making it roll around in circles and limiting its play area. The organic shape and pattern creates constant visual stimulus and excitement for the cat when the toy is rolling.